Conditions of Use
Table of Contents
- Chapter 1: Business Innovation Foundation
- Chapter 2: Thinking Creatively
- Chapter 3: Service Innovation
- Chapter 4: Process Innovation
- Chapter 5: Sustainable Innovation
- Chapter 6: Growth Strategy
- Chapter 7: Design Thinking
- Chapter 8: Product Innovation
- Chapter 9: Innovation Risks
- Chapter 10: Leading Innovation
- Glossary of Terms
About the Book
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.
About the Contributors
As a college professor, I have developed many courses and used creativity and innovative skills to develop projects and engaging content for students. What I have learned about innovation, is that it takes a lot of hard work and a little creativity to be innovative. I have built skills in researching, developing partnerships, networking, solving problems, and spotting opportunities to make changes and improvements. Some of my successful innovative ideas include: embedding industry certifications in courses to enable students to gain industry credentials, using open educational resources (OER) to reduce student fees, partnering with software vendors to embed current business technologies within courses to enable students to practice with current systems and prepare for the work world.
Prior to my career as a college professor, I worked in the human resource solutions industry and used creativity and innovative thinking to design corporate training modules that fit the unique needs of each client. Clients would have a need but often did not have a solution. My job was to identify the problem/need and recommend solutions, then apply creativity and innovation to implement the clients’ vision. Win-win for everyone!
I hope you find the content in this book interesting and the lessons helpful. You may find some tips for improving your personal creative thinking skills as well as learn some of the important concepts pertaining to business innovation. I will try my best to update the book content from time to time and check that videos or resources do not become obsolete or outdated.