Read more about Introduction to Business

Introduction to Business

(11 reviews)

Lawrence J. Gitman

Carl McDaniel

Amit Shah

Monique Reece

Linda Koffel

Bethann Talsma

James C. Hyatt

Copyright Year: 2018

ISBN 13: 9781947172555

Publisher: OpenStax

Language: English

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Reviewed by Zachary Ward, Assistant Professor of Health Administration, University of Southern Indiana on 4/18/22

This book does a fantastic job of covering every possible aspect of business (from finance to labor management, to technology, and so forth) in a very concise and succinct way. read more

Reviewed by Mark Elton, Senior Instructor of Marketing, Western Oregon University on 3/7/22

Intro to business is a survey course and quickly covers a multitude of topics; breadth not depth is the main goal. This book does a good job of briefly touching on the salient points. read more

Reviewed by Doreen Lawrence, Adjunct Professor, Cape Cod Community College on 6/26/21

This text does an excellent job covering the basic concepts of an Introduction to Business course. The features of the text are especially relevant with up-to-date examples of what’s happening in today’s organizations, ethical issues to make... read more

Reviewed by Jon-Michael Kowertz, Adjunct Professor, Portland Community College on 6/14/21

For an “Intro” book, all and all very through and comprehensive book covering the basic fundamentals of the business world. read more

Reviewed by Julie Stewart, Associate Professor, Community College of Aurora on 5/29/21

This text provides an excellent overview of business with a comprehensive index. The book clearly outlines resources and further readings for continued study of a particular topic. The text did not expand on franchising as a business design but... read more

Reviewed by MARCUS LACHER, Instructor, Minnesota State Community and Technical College on 3/27/21, updated 6/1/21

Very professionally-constructed textbook. On-par or greater than commercially-produced books from the major publishers. Very relevant for the pre-pandemic business world. read more

Reviewed by Crystal Ringer, Adjunct Professor, Trine University on 3/2/21

This textbook appropriately touches upon all areas of business necessary in giving students a broad overview of how businesses operate. I appreciate that it goes one level beyond the business core of human resources, marketing, financial... read more

Reviewed by Sherri (Sharon) LaRue, Associate Professor, University of Alaska Anchorage on 11/9/20, updated 1/10/21

It's very in-depth. Sometimes I feel like it might be more in-depth than an introductory text. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. For all that though, I... read more

Reviewed by Laura Boehme, Faculty, part-time, Central Oregon Community College on 6/25/20

The text covers the broad spectrum of relevant business topics in a thorough yet digestible manner. The level of detail, and numbering systems for each chapter is sufficient for students to gain necessary exposure, understanding, and practice on... read more

Reviewed by Kathryn Archard, Senior Lecturer, Writing Program Director, University of Massachusetts Boston on 5/27/20

The 17 chapters cover the quintessential subject matter areas for business. read more

Reviewed by Jordan Mays, Adjunct Instructor, Oakland City University on 1/22/19

As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. In addition, this textbook provides key terms... read more

Table of Contents

  • Chapter 1: Understanding Economic Systems and Business
  • Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
  • Chapter 3: Competing in the Global Marketplace
  • Chapter 4: Forms of Business Ownership
  • Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
  • Chapter 6: Management and Leadership in Today's Organizations
  • Chapter 7: Designing Organizational Structures
  • Chapter 8: Managing Human Resources and Labor Relations
  • Chapter 9: Motivating Employees
  • Chapter 10: Achieving World-Class Operations Management
  • Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
  • Chapter 12: Distributing and Promoting Products and Services
  • Chapter 13: Using Technology to Manage Information
  • Chapter 14: Using Financial Information and Accounting
  • Chapter 15: Understanding Money and Financial Institutions
  • Chapter 16: Understanding Financial Management and Securities Markets
  • Chapter 17: Your Career in Business

Ancillary Material

  • OpenStax
  • About the Book

    Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

    About the Contributors


    Lawrence J. Gitman, San Diego State University

    Carl McDaniel, University of Texas

    Amit Shah, Frostburg State University

    Monique Reece

    Linda Koffel, Houston Community College

    Bethann Talsma, Davenport University and Grand Rapids Community College

    James C. Hyatt, University of The Cumberlands

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