Read more about Media Innovation and Entrepreneurship

Media Innovation and Entrepreneurship

(8 reviews)

Michelle Ferrier, Elon University

Elizabeth Mays, Arizona State University

Copyright Year: 2017

ISBN 13: 9781989014011

Publisher: Rebus Community

Language: English

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Reviewed by Nathan Schneider, Assistant Professor, Media Studies, University of Colorado Boulder on 6/11/20

The book offers an excellent overview of mainstream perspectives on media entrepreneurship, particularly in the mold of tech startups. It manifests the shift from media organizations as locally bounded entities to digital ones seeking national or... read more

Reviewed by Elizabeth Hornsby, Assistant Professor, Southeastern Louisiana University on 12/20/19

I found the text extremely comprehensive in terms of addressing the breadth and scope of the subject matter. Given the concept of media innovation and entrepreneurship is broad, the authors did an excellent job effectively indexing the content in... read more

Reviewed by Steve Krizman, Assistant Professor, Metropolitan State University of Denver on 10/24/19

I am developing a media entrepreneurial course for my university. I don't have to go further than this open resource. It provides a broad scope of what constitutes an entrepreneur: from the required mindset, to the business terminology, to the... read more

Reviewed by Sarah Lindenberg, Affiliate Faculty, Metropolitan State University of Denver on 7/25/19

I was looking for a book to complement material in my Streaming Media class, and I stumbled upon this great read! I am always challenging my students to create media with an entrepreneurial mind and I'm glad I found more like minded educators.... read more

Reviewed by Chase Mitchell, Assistant Professor, East Tennessee State University on 10/5/18

The text is very impressive in its comprehensive, both in term scope and granularity. It addresses subtopics under the banner of media/comm + entrepreneurship that include: content + tech business models, nonprofit media startups, startup funding,... read more

Reviewed by Rachel Olsen, Instructor, University of North Carolina Wilmington on 5/21/18

I found this text to be comprehensive, especially for use in undergraduate courses. I appreciate the many links within the text where students (or the instructor) can learn more. Each chapter has a linked list of related resources at the end. In... read more

Reviewed by Phil Beskid, Instructor, Bowling Green State University on 2/1/18

The text definitely covers all areas and ideas of the subject appropriately. I am particularly impressed with the attention to detail and consideration for the future of entrepreneurship in media. However, the glossary seems to be a bit... read more

Reviewed by Hans Meyer, Associate Professor, E.W. Scripps School of Journalism, Ohio University on 2/1/18

I enjoyed this textbook for its comprehensiveness. It covers elements you wouldn't normally expect to see outside of a business textbook, but it does it with a focus on the media. This is lacking in most media entrepreneurship texts. The examples... read more

Table of Contents

ForewordPreface from the EditorsDeveloping the Entrepreneurial Mindset

  • Developing the Entrepreneurial Mindset
  • Taking Risks and Building Resilience on the Path to Innovation
  • From the Field: Q&A With a Young Innovator
  • What's an Intrapreneur? And How Do I Become One?
  • Looking Ahead


  • Ideation
  • Looking Ahead

Customer Discovery

  • Customer Discovery for Content and Tech Startups
  • Looking Ahead

Business Models for Content & Technology Ventures

  • Business Models for Content and Technology Plays
  • From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor
  • From the Field: Writing a Business Plan & Budget

Nonprofit Model Development

  • Nonprofit Model Development
  • From the Field: The Knoxville Experiment
  • Exercise: Being a Media Nonprofit

Freelancing as Entrepreneurship and Consulting as Business Models

  • Freelancing as Entrepreneurship and Consulting as Business Models
  • From the Field: How to Get and Keep Gigs as a Freelance Journalist
  • From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With
  • Looking Ahead

Startup Funding

  • Startup Funding: Introduction
  • Startup Funding: Why Funding
  • Startup Funding: Traditional Venture Funding
  • Startup Funding: Nontraditional Funding Sources
  • Startup Funding: Crowdfunding
  • From the Field: Friends, Family and Fools Funding
  • From the Field: The Journey from Listening to Leader
  • From the Field: Your Kickstarter Campaign is a Story
  • Looking Ahead

Pitching Ideas

  • Pitching Ideas
  • From the Field: The Perfect Pitch
  • Looking Ahead

Marketing Your Venture to Audiences

  • Marketing Your Venture to Audiences
  • Marketing Your Venture: Engagement and Analytics
  • Looking Ahead

Entrepreneurship Abroad: Cultural and International Perspectives and Challenges

  • Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
  • From the Field: A Short History of Silicon Valley

Planned AdditionsInstructor ResourcesGlossaryAcknowledgementsAbout the AuthorsCover CreditsLicense & Remixing InformationHelp to Expand This Book!For Beta TestersSuggestion Box

Ancillary Material

  • Rebus Community
  • About the Book

    This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

    About the Contributors


    Dr. Michelle Ferrier is an associate professor in the School of Communications at Elon University in North Carolina. She is the founder and publisher of, a site dedicated to good, local food.

    Elizabeth Mays is an intrapreneur and marketer for lean organizations and small businesses and an adjunct professor teaching entrepreneurial journalism at the Walter Cronkite School of Journalism and Mass Communications. Her areas of expertise include Web and marketing strategy, content marketing and editorial oversight, Web project management and an understanding of SEO and analytics.

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