Read more about Fundamentals of Business, 4th Edition

Fundamentals of Business, 4th Edition

In Development

Estimated Publication: January 2023

Publisher: Virginia Tech Publishing

Language: English

Table of Contents

Chapter 1 Teamwork in Business

Chapter 2 The Foundations of Business

Chapter 3 Economics and Business

Chapter 4 Ethics and Social Responsibility

Chapter 5 Business in a Global Environment

Chapter 6 Forms of Business Ownership

Chapter 7 Entrepreneurship and Small Business Development

Chapter 8 Management and Leadership

Chapter 9 Structuring Organizations

Chapter 10 Operations Management

Chapter 11 Motivating Employees

Chapter 12 Managing Human Resources

Chapter 13 Union/Management Issues

Chapter 14 Marketing: Providing Value to Customers

Chapter 15 Pricing Strategy

Chapter 16 Hospitality and Tourism

Chapter 17 Accounting and Financial Information

Chapter 18 Personal Finances

Chapter 19 Technology in Business

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  • About the Book

    Fundamentals of Business, 4th Edition is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, personal finances, and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Attribution Non-Commercial ShareAlike 4.0 license.