Marketing Textbooks

Electronic Commerce: The Strategic Perspective

Contributors: Watson, Berthon, Pitt, and Zinkhan

Publisher: BCcampus

License: CC BY

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

(2 reviews)

The Power of Selling

Contributor: Richmond

Publisher: Saylor Foundation

License: CC BY-NC-SA

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(8 reviews)

Principles of Marketing

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(26 reviews)

Launch! Advertising and Promotion in Real Time

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

License: CC BY-NC-SA

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(5 reviews)

eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

Contributor: Stokes

Publisher: Red & Yellow

License: CC BY-NC-SA

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

(15 reviews)