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Electronic Commerce: The Strategic Perspective
Copyright Year: 2014
Contributors: Watson, Berthon, Pitt, and Zinkhan
Publisher: BCcampus
License: CC BY
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.
(2 reviews)
Corporate Governance
Copyright Year: 2012
Contributor: de Kluyver
Publisher: Saylor Foundation
License: CC BY-NC-SA
Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective.
(1 review)
Developing New Products and Services
Copyright Year: 2012
Contributor: Sanders
Publisher: Saylor Foundation
License: CC BY-NC-SA
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
(5 reviews)
Focusing on Organizational Change
Copyright Year: 2012
Contributor: Judge
Publisher: Saylor Foundation
License: CC BY-NC-SA
Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.
(7 reviews)
Foundations of Business Law and Legal Environment
Copyright Year: 2012
Contributor: Mayer
Publisher: Saylor Foundation
License: CC BY-NC-SA
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course.
(2 reviews)
Fundamentals of Global Strategy
Copyright Year: 2012
Contributor: de Kluyver
Publisher: Saylor Foundation
License: CC BY-NC-SA
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.
(1 review)
Government Regulation and the Legal Environment of Business
Copyright Year: 2012
Contributors: Mayer, Warner, Siedel, and Lieberman
Publisher: Saylor Foundation
License: CC BY-NC-SA
Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today's highly regulated business environment. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
(1 review)
Human Relations
Copyright Year: 2012
Contributor: Dias
Publisher: Saylor Foundation
License: CC BY-NC-SA
Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.
(16 reviews)
Leading with Cultural Intelligence
Copyright Year: 2012
Contributor: Moua
Publisher: Saylor Foundation
License: CC BY-NC-SA
Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.
(24 reviews)
Managerial Accounting
Copyright Year: 2012
Contributors: Heisinger and Hoyle
Publisher: Saylor Foundation
License: CC BY-NC-SA
Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting.
(8 reviews)