Business Textbooks

Filters

eMarketing - The Essential Guide to Online Marketing

Publisher: BCcampus

License: CC BY-NC-SA

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

(3 reviews)

Fundamentals of Business - Canadian Edition

Contributors: Skripak, Parsons, and Cortes

Publisher: BCcampus

License: CC BY-NC-SA

An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

(1 review)

Principles of Financial Accounting

Contributor: Jonick

Publisher: University of North Georgia Press

License: CC BY-SA

The University of North Georgia Press and Affordable Learning Georgia bring you Accounting I. Well-written and straightforward, Principles of Financial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Christine Jonick’s years of teaching and commitment to effective pedagogy.

(3 reviews)

Technical Project Management in Living and Geometric Order - Third Edition

Contributors: Russell, Pferdehirt, Nelson, and Price

Publisher: University of Wisconsin - Madison

License: CC BY

The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.

(1 review)

Business Ethics

Publisher: OpenStax

License: CC BY

Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

(9 reviews)

Introduction to Business

Contributors: Gitman, McDaniel, Shah, Reece, Koffel, Talsma, and Hyatt

Publisher: OpenStax

License: CC BY

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

(11 reviews)

Corporate Governance

Contributors: Frey and Cruz-Cruz

Publisher: OpenStax CNX

License: CC BY

This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.

No ratings

(0 reviews)

An Introduction to Cooperation and Mutualism

Contributor: Boland

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC

This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.

(2 reviews)

Fundamentals of Infrastructure Management

Contributors: Coffelt and Hendrickson

Publisher: Donald Coffelt and Chris Hendrickson

License: CC BY-SA

The authors believe this free of charge book, Fundamentals of Infrastructure Management, will expand the impact of the material and help improve the practice of infrastructure management. By ‘free of charge,' we mean that the material can be freely obtained, but readers should devote time and effort to mastering the material. We have provided problem assignments for various chapters, and we strongly urge readers to undertake the problems as a learning experience.

(2 reviews)

Introductory Business Statistics

Contributors: Holmes, Illowsky, and Dean

Publisher: OpenStax

License: CC BY

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.

(7 reviews)