Business Textbooks

Read more about The Power of Selling

The Power of Selling

Copyright Year: 2010

Contributor: Richmond

Publisher: Saylor Foundation

License: CC BY-NC-SA

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(8 reviews)

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Read more about Principles of Marketing

Principles of Marketing

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

(26 reviews)

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Read more about The Legal and Ethical Environment of Business

The Legal and Ethical Environment of Business

Copyright Year: 2011

Contributors: Lau and Johnson

Publisher: Saylor Foundation

License: CC BY-NC-SA

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

(3 reviews)

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Read more about Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Copyright Year: 2009

Contributors: Solomon, Cornell, and Nizan

Publisher: Saylor Foundation

License: CC BY-NC-SA

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.

(5 reviews)

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Read more about Money and Banking

Money and Banking

Copyright Year: 2012

Contributor: Wright

Publisher: Saylor Foundation

License: CC BY-NC-SA

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses.

(6 reviews)

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Read more about Organizational Behavior

Organizational Behavior

Copyright Year: 2017

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach.

(18 reviews)

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Read more about Personal Finance

Personal Finance

Copyright Year: 2009

Contributors: Siegel and Yacht

Publisher: Saylor Foundation

License: CC BY-NC-SA

Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track.

(17 reviews)

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Read more about Principles of Management

Principles of Management

Copyright Year: 2015

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

(17 reviews)

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Read more about Project Management from Simple to Complex

Project Management from Simple to Complex

Copyright Year: 2016

Publisher: University of Minnesota Libraries Publishing

License: CC BY-NC-SA

In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.

(7 reviews)

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Read more about Risk Management for Enterprises and Individuals

Risk Management for Enterprises and Individuals

Copyright Year: 2009

Contributors: Baranoff, Brockett, and Kahane

Publisher: Saylor Foundation

License: CC BY-NC-SA

This book is intended for the Risk Management and Insurance course where Risk Management is emphasized.

(4 reviews)

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