Business Textbooks

Advanced Macroeconomics: An Easy Guide

Contributors: Campante, Sturzenegger, and Velasco

Publisher: LSE Press

License: CC BY-NC

Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners.

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Introduction to Intellectual Property

Contributors: Kline and Kappos

Publisher: OpenStax

License: CC BY

Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references.

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Principles of Marketing

Contributors: Gomez Albrecht, Green, and Hoffman

Publisher: OpenStax

License: CC BY

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

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Introduction to the Nonprofit Sector

Contributor: Mason

Publisher: Open Oregon Educational Resources

License: CC BY-NC

Nonprofit organizations are on the front lines in communities, providing an important foundation for the social safety net in the United States and around the world. They also provide places where people can gather, share ideas and build community. They often accomplish amazing feats with few resources. This book was designed to be used in an undergraduate-level introductory course in the nonprofit sector. It provides an overview of the vocabulary used in defining the work of nonprofit organizations, topics of interest to nonprofit managers, and describes the primary roles nonprofits play in American (and to a lesser extent international) communities. The book also considers the growing numbers and influence of social enterprises and other “social innovation” organizations. Throughout, it brings in leading themes of accountability, ethics and obligations facing many nonprofit organizations as they go about their work – challenges that should be well understood by anyone interested in becoming a leader in the nonprofit sector.

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The Path to Funding: The Artist’s Guide to Building Your Audience, Generating Income, and Realizing Career Sustainability

Contributors: Forshee, Manceor, and McGinness

Publisher: The Peabody Institute of The Johns Hopkins University

License: CC BY

Based on coursework developed at Peabody Conservatory, this book breaks down the process of developing an artist mission statement, generating new ideas for creative projects, and creating an engaging project description. It also covers methods for artists to identify their audience, generate a comprehensive project budget, collect compelling work samples, and identify potential funders to support their creative work. Written by a team of active artists and educators, this resource provides creatives with tools and strategies to communicate passionately and effectively about their work and take control of their financial and artistic future.

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Project Management: Navigating the Complexity with a Systematic Approach

Contributor: Oguz

Publisher: MSL Academic Endeavors

License: CC BY-NC

The world has become more complicated with the introduction and development of new technologies and methods, and novel risks such as Covid-19 pandemic. Competition has been tougher than it used to be. Organizations strive to keep up with the changes in the internal and external environment. In the light of unprecedented changes, project managers must be prepared in response to the demands from their organizations and key stakeholders like clients, customers and government agencies. This book covers the fundamentals of project management, and aims to guide undergraduate and graduate students to acquire the building blocks of project management. This book also includes Microsoft Project tutorials for project scope, schedule, resources, and cost, and monitoring and controlling.

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Policy Analysis of Multi-Actor System - Second Edition

Contributors: Enserink, Bots, and van Daalen

Publisher: TU Delft Open

License: CC BY-NC-SA

Policy of Multi-Actor Systems is an introduction into the art of craft of problem exploration and problem structuring. It positions policy analysis as a scientific discipline focused on systems analysis in a multi-actor context to support better informed decision-making. The approach presented in this book is considered to be the cornerstone of the curricula of the Faculty of Technology, Policy and Management of Delft University of Technology and underlies the research on (the governance of) socio-technical systems. Systems thinking applied in a multi-actor environment and its inherent multi-disciplinary character is what makes this work stand out from traditional hard- and soft systems approaches. The core of the book is dedicated to systems analysis, actor- or stakeholder-analysis and discusses methods for dealing with uncertainty. These analytical activities combined lead to a rich problem description and to plans for further research. Due to the stepwise approach this book serves as a basis for any problem analysis both for our bachelor and master students, our alumni worldwide and any interested practitioners.

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Principles of Managerial Accounting

Contributor: Jonick

Publisher: University of North Georgia Press

License: CC BY-SA

The University of North Georgia Press and Affordable Learning Georgia bring you Principles of Managerial Accounting. Well-written and straightforward, Principles of Managerial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Jonick’s years of teaching and commitment to effective pedagogy.

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The Fundamentals of Healthcare Administration: Navigating Challenges and Coordinating Care

Contributors: Hamilton, Howell, and Jordan

Publisher: University of North Georgia Press

License: CC BY-SA

This book is written for those interested in acquiring a thorough knowledge base relative to the intricacies of the organizational theories, customs, and insights significant to the management of health service organizations. It examines the foundational aspects of leadership and management as they relate to establishing and maintaining the principles and practices within healthcare organizations. The book opens with a discussion on the differences between health, healthcare, and health care while providing an overview of healthcare management and organizational trends. It culminates in discussions of leadership, management, motivation, organizational behavior, and management thinking. Additionally, it discusses topics of information technology, teamwork, health disparities, organizational culture, performance, and change.

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Introduction to Financial Analysis

Contributor: Bigel

Publisher: Open Touro

License: CC BY

This Open Textbook is a dynamic guide incorporating the essential skills needed to build a foundation in Financial Analysis. Students and readers will learn how to insightfully read a Financial Statement, utilize key financial ratios in order to derive forward-looking investment-related inferences from the accounting data, engage in elementary forecasting and modeling, master the theory of the Time Value of Money, and learn to price stocks and bonds in an environment in which interest rates constantly change. Ample problems and solutions, and review questions are provided to the student so that s/he can gauge his/her progress. This text will be continually updated in order to provide novel information and enhance students’ experiences.

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